The rise of Squishmallows


Art by Jessica Calaguas

If you’ve ever taken a trip to Costco, it’s very possible you’ve stumbled upon the giant bin filled with Squishmallows. And if you’re anything like my mother you’ve also wondered: what are Squishmallows, and why are they so popular? In order to answer my mother (and you, of course) I decided to do some research!


What are Squishmallows?

Squishmallows are egg-shaped stuffed animals and food with cute faces embroidered onto them. The designs range from kittens to mushrooms and pineapples to unicorns. Their concept could be compared to that of Webkinz or Beanie Babies. Sounds simple enough. But why are they so popular, and why do some cost so much? The average squish’s price can be from $20-$50 dollars, which isn’t exactly cheap. It’s safe to say that the amount can be because of their collectibility factor. The plushies come in hundreds of different versions and colors, so it's no surprise that some want to collect each and every one of them. There isn’t an exact reason for their rise in popularity, but a mix of celebrity endorsement and social media attention are the probable factors.



Which Squish is the best?

In order to determine which one is best, I created a google form with the 15 most popular and sought-after Squishmallows (which I found on r/squishmallows on Reddit). From there I sent the survey around to friends and family and posted it on social media. After waiting a day or two I collected my results and was actually a bit surprised. With that, let’s get into the top 10 Squishmallows!



Brooke the Polar Bear

Last but most definitely not least, is Brooke the Polar Bear with 2 votes. Brooke is a sweet polar bear with a love for baking. She has a knack for cooking and expresses her love through it. Brooke warms her friends' hearts through her kind spirit and treats fresh from the oven.



Charlotte the Calico Cat

Next is Charlotte the Calico Cat, who received 2 votes in 9th place. Charlotte is a part of the Easter Squishmallows and loves the holiday. Pink and purple fur, she loves Easter so she can jump into the baskets and take a nice nap.

Belozi the Cow

In 8th place is Belozi the Cow with 4 votes. Belozi is a rainbow cow with a goal to stand out and live his best life. Belozi enjoys expressing himself through his wardrobe, and mixed with his kind soul it's impossible to not love him. He has two rules to always live by treating others with respect and putting your best foot forward.



Charlize the Cockatiel

Coming in 7th place with 4 votes is Charlize the Cockatiel! Charlize is a professional masseuse and a strong advocate for self-care. When she isn’t taking on a weekend getaway in her cabin, she likes to soothe other Squishmallows, and help them truly relax.


Baby Yoda

Receiving 5 votes, 6th place is everyone’s favorite—Baby Yoda! Also known as The Child, this squish is a part of the special Star Wars collection along with Chewbacca, BB-8, and R2-D2.


Riley the Dragon

Next up is Riley the Dragon in 5th place with 6 votes! Rileys is an artistic dragon who enjoys appreciating the finer things in life. Aside from creating his own art, he loves to visit museums, travel to new places, and admire the world around him.


Angie the Shiba Inu

Coming in fourth place is Angie the Shiba Inu with 7 votes. Angie is an orange Shiba Inu who loves to party! When she’s not having fun deliberating, it’s cooking special snacks to give to her friends. She likes to make a variety of foods like guacamole, brownies, and samosas.


Maggie the Stingray

In third place with 9 votes is adorable Maggie the Stingray! Maggie isn’t like any normal stingray, she has a degree! She has a master’s in PA, and enjoys cooking, watching medical shows, and playing volleyball when she’s not working to help others.


Benny the Bigfoot

Coming in very close with first, second place is Benny the Bigfoot with 16 votes! Benny is inspired by the Sasquatch that is said to inhabit the forests of North America- but who really knows. He’s also a rare Squishmallow, his full-size squish being priced up to $60 resale.


Archie the Axolotl

Coming in first place with 19 votes is Archie the Axolotl! Light pink with gills on his side, Archie loves to play soccer and speak Squishmallow-sign. He even started a club for squishes to play soccer and learn signs! As for why he came in first, thanks can only be given to his soft smile and cuddly appearance (I also voted for him). Since Archie isn’t made or sold anymore, he is extremely rare and sold for around $80-$100 on resale sites.



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